By now, you've probably already encountered the hidden '666' theory and other controversies surrounding Monster Energy Drinks, but chances are, you may still be in the dark about the same kind of beverage produced in New Zealand called Demon Energy. The company, which markets several different products under the brand, uses blatant imagery that appears connected to Satan in their product packaging, advertisements, and other related merchandise.
If you thought Monster Energy Drink imagery and marketing was bad, Demon Energy comes right out in the open and doesn’t try to hide their intentions. The font used for the product logo/name appears sinister, and upon further examination, you'll notice that some of the letters are made out of nails. One of the first thoughts to surface is the nails used for a crucifixion. Inside of the 'O' in the word 'demon,' you will find a cross-like graphic. So while you're innocently sipping on a can of the drink, you'll be showing your support for the kind of Satanic-like marketing that Demon Energy represents.
The tagline for Demon Energy is quite telling – 'No Limits, No Laws.' While having no limitations can be seen as a positive, motivating approach to life (a reach-for-the-stars sort of thing), it's safe to say that having 'no laws' simply encourages the behavior and attitude of the lawless, which usually leads to chaos. Some believe that a world filled with chaos and corruptness is one that opens the doors for the elite to push for a New World Order agenda. An extended version of the tagline found on the company's website reads: "You only live once, so live it with no regrets. Demon Energy... No Limits – No Laws!!!"
Over time, the constant exposure to fleeting messages such as 'no laws' that the public readily accepts or becomes desensitized to can have a detrimental effect on the masses, especially when it comes to the younger generation. Visit the Facebook page of Demon Energy, and they tell readers: "Men need a Facebook page where they can release their inner DEMON!" Once again, might seem innocent enough, but repeated exposure to suggestive statements such as this can take its toll on today's youth.
In the description for the original Demon Energy drink, it calls the drink 'the perfect ammunition for your wild and crazy lifestyle...' – once again promoting the public to embrace reckless behaviors. The reference to violence (ammunition) is another subtle ploy that marketers use to encourage lawlessness.
The original Demon Energy is sold in aluminum cans and plastic bottles, and comes in an array of variations that include Demon Killa Tropo (a blend of 40% Demon Energy and 60% orange juice), Demon Killa Cola (a mixture of Demon Energy and cola), as well as a sugar-free version. In 2009, the company also released 60ml energy shots of Demon Energy that pumps 30% more energy into the bloodstream than the regular 440ml can.
In regards to Demon Energy, this isn't the first time that someone has pointed out the questionable marketing and design strategies used by the company. It wasn't too long ago that Conservative Catholic campaigners in Poland claimed that the energy drink can promote evil and lead to the "destruction of human souls".